Wednesday to Friday nights will host well-known industry names playing alongside new discoveries. Expect The Ned's usual panache - sultry interiors, low lighting and fizzy atmosphere. Now, added to its impressive roster, is The Parlour a freshly launched intimate cabaret and jazz venue on the lower-ground floor. The gorgeously designed former bank is now an established player in the capital, cherished for its smattering of delicious restaurants and bars, live music and members-only rooftop pool. Can't face heading home? Combine it with an overnight stay in one of the Kings Cross hotel's effortlessly cool, Mad-Men inspired rooms. Here you can gorge yourself on head chef Peter Sanchez-Iglesias's Spanish and Mexican flavours delicate scallops and punchy tacos washed down with smoky margaritas. One of its best offerings, however, is Live on Ten jazz and soul bands playing live at The Standard's finest 10th-floor eatery Decimo. There you can ease into the weekend with Love-In Fridays: live party jams pumped out alongside the bar's signature cocktails, before the terrace also plays host to Sunday afternoon brunch with DJs. The hotel's retro ground-floor bar, brilliantly titled Double Standard, spills on to a sunlit courtyard hugged by tropical foliage that will easily kid you into thinking you have dodged travel bans and actually made it abroad. Now, it is largely back in business and so is its sterling live music programme. His/her favorite music, think about how your restaurant should sound from a branding perspective and leave any personal taste behind you.The London instalment of this cult hotel brand landed in late 2019 and, thanks to global circumstances that do not need explaining, had a somewhat staggered start. People are far more restricted by their personal taste of music than they realize. That will give your guests the feeling that “something’s about to happen.” 8. So the more guests you have, the more you need to raise the volume and vice versa.Īnd if the music is too quiet, your guests will think you’reĪbout to close and will leave. One person absorbs some 0.3 dB on average. Fade it higher or lower depending on how many guests you have. Keep an eye on the volumeĪdjusting the volume throughout the day and the evening is essential. Having additional speakers at a more even volume will eliminate spots in your seating where the music is too high or too low. Aside from keeping the audio quality in mind, also think about the speaker positioning. With bad sound, it doesn’t matter what kind of music you play. Changing the music too often can result in a confused brand sound, which means confused customers and staff is likely to follow. Stick to your gunsĭon’t keep switching the style of music to cater to the whims of guests or staff. Example: If your restaurant is fully booked at a particular time, you need to make sure the music’s intensity and energy match the flow of guests. This makes it easy to switch vibe and intensity if you get a rush of customers. Schedule your music into different energy levels. Schedule according to intensity and energy Not only will this help with staff morale, but also with the overall branding of the business, since it’ll always sound the way it should. By using a really long playlist (like most of our readymade playlists), your restaurant can sound the same while not repeating a song for an entire work week. While your average guest won’t hear a repeating song, even when playing a 50-song playlist, your staff most certainly will. In fact, chart music is likely to decrease your sales as opposed to lesser known songs by as much as 9.1%. People come to a bar or a restaurant to escape the sound of the top charts, since it draws attention away from your visitors’ experience. An oyster bar in the Scottish countryside will have a different atmosphere and should have a different sound than an oyster bar in London” - Alf Tumble, Music Supervisor Alf Tumble, Music Supervisor at Soundtrack Your Brand 2. “A guest arrives at your restaurant with certain expectations you should seek to meet. What image do you want to communicate to your guests? What does your restaurant represent? And who are you targeting? These are questions you need to ask yourself when thinking about your business and its sound. The more specific your restaurant’s concept is, the easier it is to find the right music. To help you get smart about music in your business, the Soundtrack music team has put together the following list of things to check before you press play. And it makes a world of difference for your customers and staff alike. There’s no faster or more affordable way to enhance the atmosphere in your restaurant.
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